Co-op: SevenDesign 2015
Skills: Print Design
While at SevenDesign, I worked on a series of print materials for inGamba, a company who organizes cycling trips through Europe. I redesigned postcards, route books, photo books, and sales brochures for the 2015 trips. The challenge was developing a sophisticated and fun language for pre and post sale materials to entice inGamba’s high-end clients. The system uses clean, minimal design with elements of the unexpected.
The photo book is used as a gallery to showcase the beautiful photography and tell the brand story: Eat, Drink, Ride. The route books acts as a 'passport' for each specific trip, showing the daily cycling route, the food, and includes an area for a personal log.
I took on all production responsibilities including working with the printer to determine materials and approving proofs.