DAAP: GRCD Branding 2016
Skills: Identity system design

Overlay was an identity concept created by myself and 5 other DAAP students. The brand was chosen amongst the Graphic Communication Design (GRCD) senior class to brand our senior exhibit at DAAPworks. We are currently working on developing all the pieces, enviromental graphics, website, motion bumpers, etc. for the show at the end of April.

Overlay represents our time at DAAP over the last 5 years. Our experiences, knowledge, and mix-n-matched opportunities have layered to shape us into the designers we have become. Many of us share the same experiences and this overlay has helped us grow together and as individuals.

view the pitch